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While preparing for Nike's WC18 offering, my team and I were tasked with bringing the complete athlete journey to life, focusing on key moments in football. Our goal was to translate these moments into the design of game-day kits, training apparel, and uniforms, leveraging Nike's signature innovation and style to challenge conventional football aesthetics.
The visual concept, "Speed Blur," was introduced as a design narrative to support disruptive innovation throughout the tournament. This direction emphasized engineered knits, performance-driven construction, and dynamic visual expressions developed in collaboration with our lead knit designer and cross-functional design teams.
From 2017 through 2024, I played an integral role in the creation and development of Nike Football's performance chassis for both the Men's and Women's World Cups, contributing to the foundational apparel constructions used across Nike's global football federation assets. This work extended beyond individual kits, encompassing the technical design, innovation, and visual language that helped establish a cohesive performance identity across multiple tournament cycles.
My responsibilities included designing game-day kits, training apparel, and uniforms for Nike's global federation and club partners. Working across diverse teams, cultures, and identities, I helped strategize visual aesthetics while balancing each team's unique heritage with Nike's broader performance innovation objectives.
Extensive travel, factory visits, quality control evaluations, and close collaboration with graphic designers, material specialists, and technical development teams were essential to the process. Managing relationships and aligning creative perspectives across multiple disciplines contributed to bringing these products from initial concepts to the global stage.
For WC18, our team focused on creating a cohesive athlete journey, extending from the national anthem moment to the final on-pitch expression. The Speed Blur concept embodied this vision, translating the energy, movement, and intensity of football into innovative apparel design.
This page highlights a selection of projects I contributed to throughout Nike's World Cup initiatives, including my involvement in the development of the performance chassis and apparel systems supporting Nike's global football assets across the 2018, 2019, 2022, and 2023 World Cups, with continued chassis development through 2024.
Apparel Design
Design Ideation
Design Narrative
Technical Design
Design Strategy
Performance Chassis Development
Product Innovation & Development
Cross-Functional Design Collaboration
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As the Lead Product Designer for the Nike Strike brand, I worked on the 'Breakthrough' Strike training collection, a design-focused endeavor to revolutionize the new fast-paced football experience at the mid-level. Our primary objective was to imbue the visual aesthetics with a performance-driven attitude to convey a sense of superior athleticism. Despite being situated in the 'better' tier, we endeavored to match Nike's tough performance fabric available in the 'Best' tier. The result was a premium, durable, high-performing product designed for the better athlete. To create an authentic take-down model of the premium Nike Strike Elite product, I leveraged fabric innovation at the strike level, thus giving birth to the 'Breakthrough' collection.
Designing a product that would help athletes elevate their game to the next level was a challenging and rewarding process that I thoroughly enjoyed. Previously known as 'Squad,' the prior Strike collections struggled with the visual payoff of Nike football's most premium on-pitch product, limiting its growth potential. To overcome this, we employed a product segmentation strategy, dividing the training product into three tiers, enabling Nike and customers to understand the product offerings better. This segmentation also made the pitch to retail visuals more apparent.As a designer, witnessing the global success of the Strike collection, available at Nike retail outlets and scaled up across all Nike's federations, clubs, and team catalogs, making it accessible to hundreds of teams worldwide, is incredibly fulfilling. Seeing athletes perform better with the help of my designs is what drives me every day. Moreover, we understand the importance of nurturing young and aspiring footballers, so we also offer the Strike collection as a premium youth football training product catering to the needs of future football stars. Being part of a team that helps aspiring athletes unleash their potential and achieve their dreams is a humbling experience. A key lesson we learned was the importance of visual language in product segmentation, which can greatly impact a company's growth potential. Nike's "Good, Better, Best" model was a prime example.
My Responsibilities:
Designing the collection
Product sample fittings
Presentation design reviews
Contributing to early conceptual work
Collaborating with tech designers
Ensuring production quality with design development
Innovating product fabrication
Envisioning seasonal color standards
Addressing sizing issues
Providing visuals for Nike futbol
Collaborating with cross-functional teams
Reporting to the design director bi-weekly
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As the Lead Apparel Designer for Nike Global Football, I was tasked with creating the Academy Pro collection, which was meant to be a premium training line that would serve as an upsell to the classic Academy range but was a step down from the elite Strike training product in Nike's football offerings. The motivation behind Academy Pro was to portray the infectious energy of Football, from formal training grounds to the informal street pavement.
During my travels, I heard from young athletes who wanted to flaunt their Nike products and gain social capital by wearing them. To address this, Russell Grimley created a subtle mesh-like graphic that lived within the bold sporty, dynamic stripes, providing graphic interest while remaining clean and wearable. I worked closely with Kevin Gribben to ensure that the blocking was tasteful and sporty, achieving the desired look for the collection.
As a sportswear designer, I believe innovation and performance are a given. I included features like thumbholes, hidden inseam chest pockets, and taper slim-cut pant legs with zips. Nike's youthful audience does not just desire these features, but they are also understood and required to meet the needs of athletes. Overall, the Academy Pro collection was a successful project that met the needs and desires of Nike's young, athletic audience. Through collaboration with talented designers like Russell Grimley and Kevin Gribben, we created a visually interesting and functional collection, pushing the boundaries of football & lifestyle sportswear.
My Responsibilities:
- Designing the collection
- Product sample fittings
- Presentation design reviews
- Contributing to early conceptual work
- Collaborating with tech designers
- Ensuring production quality with design development
- Innovating product fabrication
- Envisioning seasonal color standards
- Addressing sizing issues
- Providing visuals for Nike futbol
- Collaborating with cross-functional teams
- Reporting to the design director bi-weekly
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As an Apparel Designer for Nike Global Football, I had the opportunity to create the Academy 21 collection, resetting Nike's academy range. Building on my experiences with the Academy 19 range, I drew on insights from player data and extensive travel to design a visually strong product that could remain versatile for years. Since this product had a two to three-year refresh cycle, it was essential to consider how the design could be refreshed seasonally for each style. Working closely with the color designer, Kevin Gribbin, we collaborated to ensure this vision became a reality.
The "Move to Zero" initiative was a significant driver behind the collection, with every choice made in creating it designed to protect the future of the sport. Zero waste was the driving force behind the collection's uniformity and simplicity, with almost the entire Academy 21 range made using 100% recycled polyester.
The Academy 21 collection is a testament to Nike's commitment to sustainability and innovation, demonstrating that sustainable products can exist in all product offerings. This collection set a new standard for what is possible in sportswear, with major contributions from Project Line Manager Sam Passig and the greater design team. Personally, this project was one of the most memorable and rewarding experiences of my career, and I am proud to have been a part of it.
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Nike Global Football Team Sport Grassroots product. Nike GrassrootsAs the Nike Global Football's Lead Apparel Designer for Team Sports, I led the creation of a sustainable and low-carbon emissions-focused Charlotte Harris catalog. Collaborating with my team and Project Line Manager Will Rankin, we designed innovative football products tailored for personalization, unique badging, and regional color preferences, addressing Nike's diverse global customer base. Our commitment to sustainability aligned with Nike's program, featuring our products prominently on NikeTeam.com with the sunburst logo next to a minimum of 50% sustainable items. My role aimed to deliver versatile, customizable, and sustainable sports gear for aspiring athletes at all levels while closely aligning with Nike's mission. To foster stronger connections between aspiring athletes and Nike's professional image, we strategically integrated design elements into our products, such as generative print patterns inspired by Charlotte Harris and her team's work on Nike's elite-level uniforms. This approach significantly bolstered Nike's global recognition as a trusted, sustainable brand.
My Responsibilities:
Designing the collection
Product sample fittings
Presentation design reviews
Contributing to early conceptual work
Collaborating with tech designers
Ensuring production quality with design development
Innovating product fabrication
Envisioning seasonal color standards
Addressing sizing issues
Providing visuals for Nike futbol
Collaborating with cross-functional teams
Reporting to the design director bi-weekly
Nike Mens Dry Strike II Jersey Blk Neon
Nike Mens Dry Strike II Jersey Blk Neon
Nike Mens Dry Strike II Jersey Blk Neon
Nike Wmns Dry Strike II Jersey Blk Neon
Nike Wmns Dry Strike II Jersey Blk Neon
Nike Wmns Dry Strike II Jersey Blk Neon
Nike Mens Dry Strike II Jersey Red
Nike Mens Dry Strike II Jersey Red
Nike Mens Dry Strike II Jersey Red
Nike Mens Striped Division IV Jersey
Nike Mens Striped Division IV Jersey
Nike Mens Striped Division IV Jersey
Nike Wmns Striped Division IV Jersey
Nike Wmns Striped Division IV Jersey
Nike Wmns Striped Division IV Jersey
Nike Mens Park Derby III Jersey
Nike Mens Park Derby III Jersey
Nike Mens Park Derby III Jersey
Nike Wmns Park 20 Bib
Nike Mens Park 20 Bib
Nike Wmns Park 20 Bib
Nike Mens Park 20 Bib
Nike Mens Woven Coach Short
Nike Mens Woven Coach Short
Nike Mens Referee Polo
Nike Mens Referee Polo
Nike Mens Referee Polo
Nike Mens Referee Polo
Nike Mens Referee Polo
Nike Mens Referee Polo
Nike Mens Woven Venom Short III
Nike Mens Woven Venom Short III
Nike Mens Woven Venom Short III
Nike Mens Polo
Nike Mens Polo
Nike Mens Polo
Nike Mens Thrm Park Fall Jacket
Nike Mens Thrm Park Fall Jacket
Nike Mens Thrm Park Fall Jacket
Nike Mens Park 20 Sideline Jacket
Nike Mens Park 20 Sideline Jacket
Nike Mens Park 20 Sideline Jacket
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As the Lead Apparel Designer for Nike Global Football's player edition collection featuring Neymar Jr, my responsibility was to create a youth collection that embodies the dynamic and explosive speed of Neymar Jr.
Inspired by Neymar Jr.'s Mercurial Vapor "Speed Freak" boot and his friendship with racecar driver Lewis Hamilton; this exceptional collection came to life. The collection's story revolves around the admiration and friendship between Neymar Jr. and Lewis Hamilton. Their bond began in 2017 when Neymar Jr. witnessed Hamilton's fourth championship win at the Mexican GP. Since then, their friendship has flourished, inspiring each other, reminding us of friendship's power, and drawing strength from unexpected sources. Hamilton's pursuit of excellence is a guiding light for Neymar Jr., propelling him to new heights on the football pitch. Together, they embody camaraderie, resilience, and unwavering support, inspiring athletes worldwide to forge meaningful connections and pursue greatness. Neymar Jr.'s essence, characterized by his blazing velocity, is ingrained in every aspect of his playmaking style. This collection embodies his unmatched style of play and draws inspiration from his affinity for motorsports and racing.
Each garment in this collection pays homage to Neymar Jr.'s agility and flair. The iconic number 10, representing his association with the Brazilian national team, is prominently displayed on every item, along with Nike logos for authenticity. Neymar Jr.'s mantras, including "Sonho Dourado" (Golden Dream), "Alegria" (Joy), "IV" (his squad number at Paris Saint-Germain), and "Shhh" (symbolizing his ability to silence critics), are seamlessly integrated into the designs. We collaborated with visionary artist Arsenio Lopez to enhance the collection, who brought the graphics to life. Lopez's creativity harmonizes with the concept of velocity and nimbleness, adding allure and uniqueness to the collection.
The Youth Neymar Jr. Collection is a bold fusion of style, performance, and passion, capturing the essence of Neymar Jr.'s explosive playing style and his pursuit of speed both on and off the pitch. It showcases Nike's dedication to innovation and design, providing young athletes with apparel that reflects the spirit of one of the most remarkable footballers of our time. Immerse yourself in the electrifying world of the Neymar Jr. Mercurial Vapor "Speed Freak" Boot-Inspired Collection—a celebration of swiftness, individuality, and an invitation to embark on your journey towards greatness.
Graphics: Arsenio Lopez
Tech Developer: Pamela ButlerMy Responsibilities:
- Designing the collection
- Product sample fittings
- Presentation design reviews
- Contributing to early conceptual work
- Collaborating with tech designers
- Ensuring production quality with design development
- Innovating product fabrication
- Envisioning seasonal color standards
- Addressing sizing issues
- Providing visuals for Nike futbol
- Collaborating with cross-functional teams
- Reporting to the design director bi-weekly
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As the Lead Apparel Designer for Nike Global Football's Neymar Jr. player edition collection, my focus was designing a joyful youth collection inspired by the iconic Brazilian footballer's "Shhh..." tattoo on his index finger. The design process aligned with Neymar Jr.'s potential move from Barcelona to Paris Saint-Germain. This led us to celebrate his distinctive qualities rather than focusing heavily on designing for a particular team, given the uncertainty surrounding Neymar's transfer. Working closely with graphic designer Arsenio Lopez, we created graphics representing Neymar Jr.'s vibrant personality and dynamic playing style. The collection featured his signature celebration moves and playful elements, resulting in a fun and energetic line that embodied Neymar Jr.'s spirit.
Collaborators: Arsenio Lopez (Graphic Designer), Pamela Butler (Tech Developer). The NJR Silencio, inspired by Neymar's 'Shhh' tattoo, featured scattered wording for a distinct aesthetic. Bright red Swooshes, matching stud tips, and 'Neymar' branding on the heels completed the design. This signature collection followed Neymar's previous designs, including the "Meu Jogo" Mercurial (2018 World Cup) and the "Written in the Stars" edition (July 2017). It marked the third signature Nike design for the Brazilian, highlighting a continued trend for the PSG frontman.
My Responsibilities:
- Designing the collection
- Product sample fittings
- Presentation design reviews
- Contributing to early conceptual work
- Collaborating with tech designers
- Ensuring production quality with design development
- Innovating product fabrication
- Envisioning seasonal color standards
- Addressing sizing issues
- Providing visuals for Nike futbol
- Collaborating with cross-functional teams
- Reporting to the design director bi-weekly
